✨ Peek into my AI-powered side projects in "Personal Projects" – built with code, wit, and a pinch of curiosity.

Hello, I'm Aya Zahran!

Digital Marketing Strategist | Analytics & Content Expert | Sustainable Finance Advocate

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ABOUT ME

Marketing specialist with a proven track record at Amazon AGI, Hamillroad Software, and Light Blue Holdings. I've consistently delivered measurable results—increasing user acquisition by 27%, improving organic traffic by 15%, and boosting engagement across digital channels by 60%. My approach combines strategic thinking with tactical execution to drive business growth in both B2B and B2C environments.

VALUES&VISION

Fluent in English and Arabic, I bring a multicultural perspective to marketing challenges. My MSc research on "How Changing Consumer Expectations are Fuelling the ESG Landscape" reflects my growing interest in sustainable finance and fintech innovation. I want to make the world a better place one marketing strategy at a time, creating purpose-driven campaigns that bridge the gap between cutting-edge financial technologies and meaningful impact while delivering strong business results.

TECHNICAL SKILLS

My technical toolkit spans analytics (SQL, GA4, SPSS), SEO tools (SEMrush, Ahrefs), AI tools for content creation and optimization, content management systems, and creative suites (Adobe). With strong expertise in AI implementation for marketing workflows, I bridge the gap between data-driven decision making and compelling creative execution. This versatility allows me to develop efficient content strategies that optimise user acquisition while maintaining authentic brand narratives.

My Learning Journey

A path shaped by curiosity, critical thinking, and a growing understanding of how ideas connect across cultures and industries.

MSc Marketing

Anglia Ruskin University

Dissertation title: The Consumerist Shift: How Changing Consumer Values are Reshaping the ESG Landscape, Driving Brand Activism, and Fueling the Rise of Impact Investment.

BACHELOR OF COMMERCE (BCOM)

CAIRO UNIVERSITY

Major: Business Administration

Side Projects: Graphic Storytelling

To play, press and hold the enter key. To stop, release the enter key.

Explore My Blog

I share my expertise and challenge outdated trends within marketing, helping businesses across finance, tech, and beyond achieve real results. Curious to learn more? Read about it on my blog!

AI in 2025: How to Actually Use It

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