Projects – Built with AI, curiosity, and code.
I developed two AI-assisted web projects that merge storytelling, behavioural economics, and front-end development to showcase my skills in copywriting and technical marketing. Both were built using HTML, CSS, and JavaScript, hosted on GitHub, and integrated with Google Ads for performance tracking and analytics.
Finance Explained but With More Honesty
A modern, humour-infused glossary explaining 12 finance terms (like crypto) in a tone that's blunt, dry, and human. The project uses sleek, responsive UI and playful animations to make complex topics more accessible.
This project highlights how context and framing can reshape how we perceive value. By translating abstract prices into tangible comparisons, it playfully critiques how we communicate affordability—and how marketing can guide (or distort) consumer judgement.
Relatable Maths Calculator
A framing-effect-based tool that recontextualizes large purchases (like an electric car) into everyday items (e.g., bananas), inspired by the Big Mac Index. It's a creative spin on perception and value, turning economic data into something tangible and shareable.
